Your Brand, Your Ticketing, Your Success

Deliver a seamless, fully branded ticketing experience with SquadUP’s powerful white-label platform. Retain full control of your customer journey from start to finish.

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Own Your Entire Event Experience

Stop sending your customers to third-party platforms. SquadUP's white-label solution puts your brand front and center, building trust and loyalty.

Request a Free Demo

The Ultimate Ticketing Engine for Your Brand

Drive more sales and own your customer data with a fully customizable, mobile-first, white-label ticketing solution.

Request a Free Demo

Stop Sending Your Customers to a Third-Party Platform

Your brand is your most valuable asset, so why send customers to generic, third-party ticketing pages? SquadUP’s white-label solution lets you own the entire event experience, with technology that integrates seamlessly into your brand. Build trust, strengthen loyalty, and stay in full control of your data, revenue, and customer journey.

Ready to take control?

Fill out the form to get a personalized demo and see how SquadUP can elevate your event experience with a fully branded, end-to-end solution.

Dedicated Support

Our expert team is here to ensure a smooth onboarding process and provide ongoing support whenever you need it.

Unmatched Reliability

With a 99.9% uptime guarantee, you can rest assured that your ticketing will be operational for your most critical on-sale moments.

Scalable Infrastructure

From intimate gatherings to large-scale festivals with tens of thousands of attendees, our platform scales with your needs.

Enterprise-Level Features, Seamlessly Integrated

Our platform is built to amplify your brand identity while giving you the enterprise-grade tools you need to scale confidently. "Every feature is designed to put your brand front and center, no compromises."

Mobile First Management

SquadUP provides full event management and ticketing from your mobile device.

Using our app, you can create an event, track RSVPs, sell tickets, and collect donations. Our Cloud-Based Check-In lets you check guests in using our One-Tap system, or scan QR codes using your smartphone camera or peripheral scanning device. Additionally, you can view funds, contact guests, and edit your event on the fly.

White label checkout

Fully control your guests' checkout experience. Change the colors, add your logo, and make the entire process feel native to your site.

Tired of linking out to another ticketing website? Or losing metrics on your visitors? With Event Circuit, you will keep guests on your site and on brand.

The best part? There is zero maintenance required! Upcoming events display automatically.

Reserved seating

Take full control over your venue's seat map.

Work with your dedicated account manager to build your seat map, manage inventory, and follow ticket sales.

Once the seat map is created, you can copy the map for future events or create new maps for different venue configurations.

Shopping Cart Integration

Sell tickets to multiple events in one single transaction.

Are you forcing your guests to checkout in multiple transactions for multiple events? Our integrated shopping cart makes it easy to purchase tickets to multiple events at once.

Guests can choose to checkout immediately after adding a ticket to their cart, or they can continue shopping and adding tickets.

Dashboard Analytics

Gift Cards

Access Control

Ticket Bundle

Ticket Exchanges

Custom Tickets

BIN Verification

Sub-admin Support

Checkout Questions

Point of Sale

API Support

Custom Fees

Offline Scanning

Chat Support

Sponsorship Tools

Custom Emails

SquadUP elevates our audience's experience and allows Tribeca to remain on the cutting-edge of technology. With SquadUP, Tribeca can offer festival-goers a streamlined, fully integrated ticketing platform.

Pete Torres

COO | Tribeca Festival

We work with SquadUP because they understand our needs and provide a high level of service and care. They are not just our ticketing platform. They are our partners.

Latif Tayour

Managing Director | The Elysian

We absolutely love working alongside your team. Thank you for always supporting us. It's a privilege to work with you. Some of my favorite calls are when people contact me to poach for ticketing and I get to say with an honest and open heart that we are SquadUP and never changing so they need not contact again.

Alyssa Maute-Smith

Executive Director | Charleston Wine & Food Festival

What exactly is "white-label" ticketing?

White-label ticketing means that our powerful software operates entirely under your brand. Your customers will only see your logo, your colors, and your domain, providing a completely seamless brand experience. They will never see the SquadUP name.

Can I use my own domain name?

Absolutely. We encourage it! You can set up the ticketing platform on a subdomain of your choice (e.g., tickets.yourwebsite.com) to maintain brand consistency and trust.

Who handles customer support for my ticket buyers?

You have the option. Most of our white-label clients prefer to handle front-line support to maintain control of the customer relationship. However, we can provide back-end technical support to your team as needed.

How does pricing work for the white-label service?

Our pricing is customized based on your ticketing volume and feature requirements. We typically structure our fees as a flat rate, a percentage of sales, or a combination of both. Contact us for a custom quote tailored to your business needs.

How long does it take to get set up?

Setup is surprisingly fast. Depending on the complexity of your branding and integration needs, most clients can be fully operational and selling tickets within a matter of days.

Are there SquadUP fees for free events?

There are absolutely no SquadUP fees for free events!

What is the SquadUP fee for paid events?

The SquadUP service fee is 3.5% + $1.99 per ticket. The SquadUP service fee is capped at $9.95. The credit card processing fee is 3.5% per transaction. Free events will always be just that-- free! We will never charge you or your guests for free events.

Who pays the fee?

The host can choose how they want the fees to be paid.

1) Guests pay the fees (credit card fee + SquadUP fee), or you can.

2) Split the fees (guests pay the credit card fees and the host pays the SquadUP fee).

3) Host pays the fees (credit card fee + SquadUP fee). We will subtract the fees from the total amount collected for the event, visible to only the host in the funding info section of the event page.

How much should I charge for my event?

The price/prices of your event ticket(s) are completely up to you! Factor in all costs (including, but not limited to): the venue, food, drinks, entertainment, supplies, etc.

Do you support multiple ticket prices?

Yes, you can add unlimited ticket prices. (Ex: Early Bird, VIP, General Admission, etc.)

Your Brand, Your Ticketing, Your Success

Own Your Entire Event Experience

The Ultimate Ticketing Engine for Your Brand

Stop Sending Your Customers to a Third-Party Platform